The annual report: Communicating through metaphor

Lise-Lotte Holmgreen

The annual report: Communicating through metaphor

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning

Abstrakt

The annual report is the company's one-yearly statement of affairs or outlook presented to its shareholders and other interested parties. In this paper, interest is not solely in the financial performance and achievements of international companies, but also involves the way business information is communicated to the public. Taking its starting point in Conceptual Metaphor Theory, the paper investigates the role of metaphor in structuring understanding and in providing a particular image of the company and its strategies.

Originalsprog	Engelsk
Titel	Proceedings of the Third International Conference on Discourse, Communication and the Enterprise
Antal sider	9
Forlag	PUC RIO
Publikationsdato	2005
Status	Udgivet - 2005
Begivenhed	International Conference on Discourse, Communication and the Enterprise - Rio de Janeiro, Brasilien Varighed: 8 sep. 0005 → 10 sep. 0005 Konferencens nummer: 3

Konference

Konference	International Conference on Discourse, Communication and the Enterprise
Nummer	3
Land/Område	Brasilien
By	Rio de Janeiro
Periode	08/09/0005 → 10/09/0005

AUB Link

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Citationsformater

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The annual report: Communicating through metaphor

Abstrakt

Konference

AUB Link

Fingeraftryk

Citationsformater