The case of SMK – Co-creation in the context of the Danish National Gallery

Line Schmeltz; Anna Karina Kjeldsen

The case of SMK – Co-creation in the context of the Danish National Gallery

Line Schmeltz, Anna Karina Kjeldsen

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Co-Creating Brands : Brand Management from a Co-creative Perspective
Redaktører	Nicholas Ind, Holger Schmidt
Udgivelsessted	London
Forlag	Bloomsbury Business
Publikationsdato	2019
Sider	255-261
ISBN (Trykt)	9781472962263
ISBN (Elektronisk)	9781472962256, 9781472962270
Status	Udgivet - 2019

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Fem gode grunde til at tage brand co-creation alvorligt
Line Schmeltz & Anna Karina Kjeldsen
01/04/2020
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The case of SMK – Co-creation in the context of the Danish National Gallery. / Schmeltz, Line; Kjeldsen, Anna Karina.
Co-Creating Brands: Brand Management from a Co-creative Perspective. red. / Nicholas Ind; Holger Schmidt. London: Bloomsbury Business, 2019. s. 255-261.

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning

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KW - Brand co-creation

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The case of SMK – Co-creation in the context of the Danish National Gallery

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Fem gode grunde til at tage brand co-creation alvorligt

Citationsformater