The Challenge of A Sustainability Change: A Designerly Approach

Publikation: Bidrag til tidsskriftKonferenceartikel i tidsskriftForskningpeer review

Resumé

Changing a company’s role and position in its
context towards a more ambitious profile centred
on waste minimisation can be challenging due to
external factors such as regulations and economic
logics, but also internal challenges of transforming
visions into supporting activities can hinder the
role change. This paper focuses on the waste
minimisation project Nulskrald (Zerowaste)
initiated by AVV. The project has undergone two
phases without fulfilling its vision. A designerly
approach was applied in a strategic workshop as
the company faced the launch of the third phase.
Here the Actantial model and the Strategic
Pyramid were applied and conjoined to enhance
waste minimisation activities. As a result, the
company enters a new role in which they are no
longer just passive, active or interactive in their
communication, but also provocative in order to
affect citizens’ behaviour.
OriginalsprogEngelsk
TidsskriftNordic Design Research (NORDES)
Udgave nummer6
Antal sider8
StatusUdgivet - 2015
BegivenhedNordic Design Research Conference 2015: Design Ecologies - University College of Arts, Crafts and Design, Stockholm, Sverige
Varighed: 7 jun. 201510 jun. 2015
http://www.nordes.org/nordes2015/

Konference

KonferenceNordic Design Research Conference 2015
LokationUniversity College of Arts, Crafts and Design
LandSverige
ByStockholm
Periode07/06/201510/06/2015
Internetadresse

Fingerprint

sustainability
communication
economics
waste minimisation
project
citizen
regulation

Citer dette

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title = "The Challenge of A Sustainability Change: A Designerly Approach",
abstract = "Changing a company’s role and position in its context towards a more ambitious profile centred on waste minimisation can be challenging due toexternal factors such as regulations and economic logics, but also internal challenges of transforming visions into supporting activities can hinder therole change. This paper focuses on the Waste minimisation project Nulskrald (Zerowaste) initiated by AVV. The project has undergone two phases without fulfilling its vision. A designerly approach was applied in a strategic workshop asthe company faced the launch of the third phase. Here the Actantial model and the Strategic Pyramid were applied and conjoined to enhance waste minimisation activities. As a result, the company enters a new role in which they are no longer just passive, active or interactive in their communication, but also provocative in order to affect citizens’ behaviour.",
author = "Winkel, {Thomas Dyrmann} and Poulsen, {S{\o}ren Bolvig} and Rosenstand, {Claus Andreas Foss}",
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The Challenge of A Sustainability Change : A Designerly Approach. / Winkel, Thomas Dyrmann; Poulsen, Søren Bolvig; Rosenstand, Claus Andreas Foss.

I: Nordic Design Research (NORDES), Nr. 6, 2015.

Publikation: Bidrag til tidsskriftKonferenceartikel i tidsskriftForskningpeer review

TY - GEN

T1 - The Challenge of A Sustainability Change

T2 - A Designerly Approach

AU - Winkel, Thomas Dyrmann

AU - Poulsen, Søren Bolvig

AU - Rosenstand, Claus Andreas Foss

PY - 2015

Y1 - 2015

N2 - Changing a company’s role and position in its context towards a more ambitious profile centred on waste minimisation can be challenging due toexternal factors such as regulations and economic logics, but also internal challenges of transforming visions into supporting activities can hinder therole change. This paper focuses on the Waste minimisation project Nulskrald (Zerowaste) initiated by AVV. The project has undergone two phases without fulfilling its vision. A designerly approach was applied in a strategic workshop asthe company faced the launch of the third phase. Here the Actantial model and the Strategic Pyramid were applied and conjoined to enhance waste minimisation activities. As a result, the company enters a new role in which they are no longer just passive, active or interactive in their communication, but also provocative in order to affect citizens’ behaviour.

AB - Changing a company’s role and position in its context towards a more ambitious profile centred on waste minimisation can be challenging due toexternal factors such as regulations and economic logics, but also internal challenges of transforming visions into supporting activities can hinder therole change. This paper focuses on the Waste minimisation project Nulskrald (Zerowaste) initiated by AVV. The project has undergone two phases without fulfilling its vision. A designerly approach was applied in a strategic workshop asthe company faced the launch of the third phase. Here the Actantial model and the Strategic Pyramid were applied and conjoined to enhance waste minimisation activities. As a result, the company enters a new role in which they are no longer just passive, active or interactive in their communication, but also provocative in order to affect citizens’ behaviour.

M3 - Conference article in Journal

JO - Nordic Design Research (NORDES)

JF - Nordic Design Research (NORDES)

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