The complexity of the insurance purchase decision making process

Aurelija Ulbinaite, Marija Kucinskiene, Yannick Le Moullec

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Transformations in Business & Economics
Vol/bind	13
Udgave nummer	3
Sider (fra-til)	197-218
Antal sider	22
ISSN	1648-4460
Status	Udgivet - 2014

AUB Link

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title = "The complexity of the insurance purchase decision making process",

keywords = "Consumer-behaviour, Insurance, Price-quality trade-off, Purchase decision, Selection complexity",

author = "Aurelija Ulbinaite and Marija Kucinskiene and {Le Moullec}, Yannick",

year = "2014",

language = "English",

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pages = "197--218",

journal = "Transformations in Business & Economics",

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T1 - The complexity of the insurance purchase decision making process

AU - Ulbinaite, Aurelija

AU - Kucinskiene, Marija

AU - Le Moullec, Yannick

PY - 2014

Y1 - 2014

KW - Consumer-behaviour

KW - Insurance

KW - Price-quality trade-off

KW - Purchase decision

KW - Selection complexity

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JO - Transformations in Business & Economics

JF - Transformations in Business & Economics

IS - 3

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