The cornerstone in design-driven innovation is the creation of new meanings – the creation of a holistic, creative result meaningful to its users. However, despite an increasing interest in this field, the process of how meaning is constructed is still a neglected area in design and innovation management research. This paper explores how five Danish companies in diverse industries constructed new product meanings. The study indicates: that innovation of meaning starts from the designer’s personal experience with a paradox in an existing product-user relationship, that a vital part of meaning construction is the user’s experience of the product, and that meaning is constructed from a number of different frames.
|Konference||The Fifth International Conference on Design Creativity (ICDC2018)|
|Periode||31/01/2018 → 02/02/2018|
|Navn||Proceedings of the International Conference on Engineering Design|