The Dialectical Nature of Business Strategy: Strategy story telling

Allan Næs Gjerding, Jørgen Gulddahl Rasmussen

Publikation: Konferencebidrag uden forlag/tidsskriftPaper uden forlag/tidsskriftForskningpeer review

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Abstrakt

Based on a theoretical overview and empirical observations, the paper discusses a variety of concepts of strategy. The main argument is that even though the concepts of strategy mostly reflect the perception of science at the macro-sociological level, the research field of strategy seems keen on mixing paradigms. The paper arrives at the argument that contemporary scholarly activities may benefit from viewing strategy as a dialectical phenomenon in terms of a continuous transposition of managerial decision making situations.
OriginalsprogEngelsk
Publikationsdato2005
StatusUdgivet - 2005
BegivenhedConference on Business, Economics, Management and Marketing, June 16-18, 2005 - ATINER, Athens, Grækenland
Varighed: 16 jun. 200518 jun. 2005
Konferencens nummer: 3

Konference

KonferenceConference on Business, Economics, Management and Marketing, June 16-18, 2005
Nummer3
LandGrækenland
ByATINER, Athens
Periode16/06/200518/06/2005

Bibliografisk note

Paper prepared for the 3rd international conference on Business, Economics, Management
and Marketing, organised by the Athens Institute for Education and Research
(ATINER), Athens, Greece, June 16-18, 2005.

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