The Effect of Print Advertising: Why Composition is an Important Factor in Comprehension

Christian Andersen, Bent Sørensen

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskning

OriginalsprogEngelsk
TitelConference Proceedings. Conference on Neuroeconomics.
Antal sider29
ForlagDepartment of Marketing. Copenhagen Business School
Publikationsdato2008
StatusUdgivet - 2008
BegivenhedCopenhagen Conference on Neuroeconomics - ConNEcs - Kbh
Varighed: 15 maj 200816 maj 2008

Konference

KonferenceCopenhagen Conference on Neuroeconomics - ConNEcs
ByKbh
Periode15/05/200816/05/2008

Citationsformater