THE FRAME NETWORK OF INTERDISCIPLINARY STAKEHOLDER COMPOSITIONS IN THE EARLY PHASES OF NEW PRODUCT DEVELOPMENT

Alexander Kjær Andersen, Nadiim Mohamed Adel Abd El Fatta Nafei, Michael Planck Larsen, Louise Møller Haase

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Abstrakt

New Product Development (NPD) projects have continually become more complex over the years and now involve a diverse range of stakeholders, who have different disciplinary backgrounds, values, objectives, and experience. This makes them create different ‘frames’, which may represent conflicting perspectives. This might create challenges or bring the process to a standstill ultimately wasting resources. By analysing case studies from three different Scandinavian product development companies: LEGO, LEO Pharma, and Zenit Design, this paper investigates the characteristics of the framing process in the early phases of NPD projects involving interdisciplinary stakeholders in organisational settings. The study indicates that stakeholders create isolated aspired values and working principles and from these form a ‘network’ of ‘partial frames’ before connecting them into ‘fully defined frames’. The study also identifies core activities and events of the framing process and propose a model describing an iterative cycle of six phases that stakeholders in New Product Development go through, which we in this article call ‘The Interdisciplinary Framing Loop’.
OriginalsprogEngelsk
TitelDS 87-1 Proceedings of the 21st International Conference on Engineering Design (ICED 17)
Vol/bindVol 1
UdgivelsesstedVancouver, Canada
ForlagDesign Society
Publikationsdato25 aug. 2017
Sider339-348
ISBN (Trykt)978-1-904670-89-6
StatusUdgivet - 25 aug. 2017
BegivenhedDS 87-1 Proceedings of the 21st International Conference on Engineering Design (ICED 17) - Vancouver, Canada, Vancouver, Canada
Varighed: 21 aug. 201725 aug. 2017
https://www.designsociety.org/publication/39490/DS+87-1+Proceedings+of+the+21st+International+Conference+on+Engineering+Design+%28ICED+17%29+Vol+1%3A+Resource+Sensitive+Design%2C+Design+Research+Applications+and+Case+Studies%2C+Vancouver%2C+Canada%2C+21-25.08.2017

Konference

KonferenceDS 87-1 Proceedings of the 21st International Conference on Engineering Design (ICED 17)
LokationVancouver, Canada
Land/OmrådeCanada
ByVancouver
Periode21/08/201725/08/2017
Internetadresse

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