“The hills are alive with the sound of (filmi) music”: Bollywood’s love affair with the Alps

Szilvia Gyimóthy, Mathieu Narindal

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskning

Resumé

This paper explores the role of Bollywood musicals in branding Switzerland as a utopian landscape forAsian and diasporic audiences. For five decades, Alpine landscapeshave featured in over hundred nonwestern productions, turning Switzerland intothe most preferred honeymoon destinations for Asian visitors (ETC MarketInsights 2015). Since the release of Sangam (1965), the Swiss countryside has become a favourite shooting locationfor Indian instructors, who regularly used snowy peaks, glaciers or pastoral meadowsas romantic backdrops in Bollywood musicals. In particular, the escapistcinemas of Yash and Adyta Chopra (e.g. DilwaleDulhaniya Le Jayenge, 1995 and BachnaAe Haseeno, 2008) were influential, fashioning consistent visualaesthetics, musical tropes and a plot framed around international travel. Inorder to assess their significance, the paper opens with the cultural historyof musicals in the Alps, reviewing the appeal of mountainous landscapes as asetting in romantic cinematography. Second, our analysis focuses on how Swisslandscapes are represented and acknowledged in the nine most popular Bollywoodfilms (that are also embedded in the Enchanted Journey tour packagefor Indian groups). Following a chronological template to deconstructBollywood’s take on Swiss landscapes, we identify changing artistic styles andpreferences to showcase three main cinematic fashion eras. We conclude that thescenographic and aesthetic choices of Alpine Bollywood films are equallyinspired by traditional Hindi oleographs, contemporary global advertising andself-referencing.  

OriginalsprogEngelsk
Publikationsdato29 sep. 2017
StatusUdgivet - 29 sep. 2017
BegivenhedLandscapes in television drama series - INCUBA, Århus, Danmark
Varighed: 27 sep. 201729 sep. 2017
http://conferences.au.dk/fileadmin/conferences/2017/landscapes/Programme_Landscapes_in_Television_Drama_Series__Aarhus_University_Sept2017___25sept_.pdf

Konference

KonferenceLandscapes in television drama series
LokationINCUBA
LandDanmark
ByÅrhus
Periode27/09/201729/09/2017
Internetadresse

Fingerprint

Sound
Alps
Music
Love Affair
Bollywood
Switzerland
Plot
Utopian
Branding
Countryside
Aesthetics
Artistic Style
Instructor
Glacier
Showcase
Journey
Template
Tropes
Reviewing
Cinematography

Citer dette

Gyimóthy, S., & Narindal, M. (2017). “The hills are alive with the sound of (filmi) music”: Bollywood’s love affair with the Alps. Abstract fra Landscapes in television drama series, Århus, Danmark.
Gyimóthy, Szilvia ; Narindal, Mathieu. / “The hills are alive with the sound of (filmi) music” : Bollywood’s love affair with the Alps. Abstract fra Landscapes in television drama series, Århus, Danmark.
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Gyimóthy, S & Narindal, M 2017, '“The hills are alive with the sound of (filmi) music”: Bollywood’s love affair with the Alps', Århus, Danmark, 27/09/2017 - 29/09/2017, .

“The hills are alive with the sound of (filmi) music” : Bollywood’s love affair with the Alps. / Gyimóthy, Szilvia; Narindal, Mathieu.

2017. Abstract fra Landscapes in television drama series, Århus, Danmark.

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskning

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T2 - Bollywood’s love affair with the Alps

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N2 - This paper explores the role of Bollywood musicals in branding Switzerland as a utopian landscape forAsian and diasporic audiences. For five decades, Alpine landscapeshave featured in over hundred nonwestern productions, turning Switzerland intothe most preferred honeymoon destinations for Asian visitors (ETC MarketInsights 2015). Since the release of Sangam (1965), the Swiss countryside has become a favourite shooting locationfor Indian instructors, who regularly used snowy peaks, glaciers or pastoral meadowsas romantic backdrops in Bollywood musicals. In particular, the escapistcinemas of Yash and Adyta Chopra (e.g. DilwaleDulhaniya Le Jayenge, 1995 and BachnaAe Haseeno, 2008) were influential, fashioning consistent visualaesthetics, musical tropes and a plot framed around international travel. Inorder to assess their significance, the paper opens with the cultural historyof musicals in the Alps, reviewing the appeal of mountainous landscapes as asetting in romantic cinematography. Second, our analysis focuses on how Swisslandscapes are represented and acknowledged in the nine most popular Bollywoodfilms (that are also embedded in the Enchanted Journey tour packagefor Indian groups). Following a chronological template to deconstructBollywood’s take on Swiss landscapes, we identify changing artistic styles andpreferences to showcase three main cinematic fashion eras. We conclude that thescenographic and aesthetic choices of Alpine Bollywood films are equallyinspired by traditional Hindi oleographs, contemporary global advertising andself-referencing.  

AB - This paper explores the role of Bollywood musicals in branding Switzerland as a utopian landscape forAsian and diasporic audiences. For five decades, Alpine landscapeshave featured in over hundred nonwestern productions, turning Switzerland intothe most preferred honeymoon destinations for Asian visitors (ETC MarketInsights 2015). Since the release of Sangam (1965), the Swiss countryside has become a favourite shooting locationfor Indian instructors, who regularly used snowy peaks, glaciers or pastoral meadowsas romantic backdrops in Bollywood musicals. In particular, the escapistcinemas of Yash and Adyta Chopra (e.g. DilwaleDulhaniya Le Jayenge, 1995 and BachnaAe Haseeno, 2008) were influential, fashioning consistent visualaesthetics, musical tropes and a plot framed around international travel. Inorder to assess their significance, the paper opens with the cultural historyof musicals in the Alps, reviewing the appeal of mountainous landscapes as asetting in romantic cinematography. Second, our analysis focuses on how Swisslandscapes are represented and acknowledged in the nine most popular Bollywoodfilms (that are also embedded in the Enchanted Journey tour packagefor Indian groups). Following a chronological template to deconstructBollywood’s take on Swiss landscapes, we identify changing artistic styles andpreferences to showcase three main cinematic fashion eras. We conclude that thescenographic and aesthetic choices of Alpine Bollywood films are equallyinspired by traditional Hindi oleographs, contemporary global advertising andself-referencing.  

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Gyimóthy S, Narindal M. “The hills are alive with the sound of (filmi) music”: Bollywood’s love affair with the Alps. 2017. Abstract fra Landscapes in television drama series, Århus, Danmark.