The Impact of Communist Ideological Legacy on Culture in Central and East European Countries: Marketing Implications

Marin A. Marinov; Svetla T. Marinova

doi:10.1007/978-3-319-17383-2_46

The Impact of Communist Ideological Legacy on Culture in Central and East European Countries: Marketing Implications

Marin A. Marinov^*, Svetla T. Marinova

^*Kontaktforfatter

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review

Abstract

Cultural differences influence the marketing process as it entails customer satisfaction in a specific cultural context This paper aims at identifying the key unified aspects of the impact of communism on culture in Central and Eastern Europe (CEE), the current state-of-art, and the implications for Western and local marketers in the region. Those are studied in the aspects of consumer behavior, product and brand development, distribution, marketing communications, and their impact on doing business in CEE.

Originalsprog	Engelsk
Titel	Developments in Marketing Science : Proceedings of the Academy of Marketing Science
Antal sider	6
Forlag	Springer Nature
Publikationsdato	2015
Sider	249-254
DOI	https://doi.org/10.1007/978-3-319-17383-2_46
Status	Udgivet - 2015

Navn	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

Bibliografisk note

Publisher Copyright:
© 2015, Academy of Marketing Science.

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10.1007/978-3-319-17383-2_46

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abstract = "Cultural differences influence the marketing process as it entails customer satisfaction in a specific cultural context This paper aims at identifying the key unified aspects of the impact of communism on culture in Central and Eastern Europe (CEE), the current state-of-art, and the implications for Western and local marketers in the region. Those are studied in the aspects of consumer behavior, product and brand development, distribution, marketing communications, and their impact on doing business in CEE.",

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Marinov, MA & Marinova, ST 2015, The Impact of Communist Ideological Legacy on Culture in Central and East European Countries: Marketing Implications. i Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, s. 249-254. https://doi.org/10.1007/978-3-319-17383-2_46

The Impact of Communist Ideological Legacy on Culture in Central and East European Countries: Marketing Implications. / Marinov, Marin A.; Marinova, Svetla T.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. s. 249-254 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review

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Marinov MA , Marinova ST. The Impact of Communist Ideological Legacy on Culture in Central and East European Countries: Marketing Implications. I Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. s. 249-254. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-17383-2_46

The Impact of Communist Ideological Legacy on Culture in Central and East European Countries: Marketing Implications

Abstract

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