TY - JOUR
T1 - The Influential Factors for the Variation of Data Sensitivity in Ubiquitous Social Networking
AU - Sapuppo, Antonio
PY - 2013
Y1 - 2013
N2 - Ubiquitous social networking services offer new opportunities for developing advantageous relationships by uncovering hidden connections that people share with others nearby. As sharing of personal information is an intrinsic part of ubiquitous social networking, these services are subject to crucial privacy threats. In order to contribute to the design of privacy management systems, we present results of a mixed methods study that investigated the influential factors for the variation of human data sensitivity upon different circumstances. The results indicate that the users' information sensitivity is decreasing inversely proportionally to the relevance of data disclosure for initiation of relationships with others. We suggest privacy designers should take into account the purpose of disclosure and environment as primary indexes for data disclosure. Other influential factors, i.e. activity, mood, location familiarity, number of previous encounters and mutual friends, were also discovered to influence participants' data disclosure, but as factors of secondary importance.
AB - Ubiquitous social networking services offer new opportunities for developing advantageous relationships by uncovering hidden connections that people share with others nearby. As sharing of personal information is an intrinsic part of ubiquitous social networking, these services are subject to crucial privacy threats. In order to contribute to the design of privacy management systems, we present results of a mixed methods study that investigated the influential factors for the variation of human data sensitivity upon different circumstances. The results indicate that the users' information sensitivity is decreasing inversely proportionally to the relevance of data disclosure for initiation of relationships with others. We suggest privacy designers should take into account the purpose of disclosure and environment as primary indexes for data disclosure. Other influential factors, i.e. activity, mood, location familiarity, number of previous encounters and mutual friends, were also discovered to influence participants' data disclosure, but as factors of secondary importance.
KW - Privacy
KW - Information Disclosure
KW - Ubiquitous Computing
KW - Social Networking
U2 - 10.1504/IJWMC.2013.054046
DO - 10.1504/IJWMC.2013.054046
M3 - Journal article
SN - 1741-1084
VL - 6
SP - 115
EP - 130
JO - International Journal of Wireless and Mobile Computing
JF - International Journal of Wireless and Mobile Computing
IS - 2
ER -