The Media Policy For Promotion Of Entrepreneurship In Digital Game Industry

Abstract:The research has been done to investigate how developing economies may benefit from digital technologies advances to create more jobs in the high-tech fields, which are characterized by knowledge learning and less capital intensity. For this purpose the Digital game has been focused as an innovative, fast-growing, knowledge-based industry which has fewer barriers for young entrepreneurs in developing countries to enter and operate entrepreneurial activities. The research problem is explicitly: ‘how entrepreneurship in digital game industry may promote by governments policy’. This was expected that the results open up a window for policy makers to encourage the entrepreneurship in digital games by better education to exploit the opportunities, broaden the market, and increase the employment in the high tech industry. The methodology for the paper is a mixed method, i.e. expert panel and multiple-case study. In the first part after a literature review on media entrepreneurship policy, a multi-case study has been done in the country and abroad in developing economies to understand how different countries benefited from entrepreneurship in digital game industry to raise the employment by well educated entrepreneurs. Then after, a virtual expert panel has been established consist of scholars and Iranian game industry entrepreneurs to know how media policy may encourage and promote the entrepreneurship in these countries. Research findings show that governments’ policy is a determining factor in promotion of entrepreneurial activities in digital game media by providing facilitators. These facilitators are the key to flourishing the entrepreneurship in the digital media industry, by providing the services digital media enterprises needed to handle themselves in the market. Consultants, venture capitals, technical and financial service providers and so on are the facilitators which link small enterprises to the giants in the media markets and prepare the opportunity to commercialize their innovations and run them to market.