The mediatization of peer-to-peer health care

Camilla Dindler, Nanna Ahlmark

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review


This case study analyses the media as an arena in which media logics engage with health logics from other institutional arenas; municipal peer-to-peer health care and politics of risk. The article will draw on empirical data, comprising journalistic and PR content as well as participant observations and qualitative interviews from a peer-to-peer programme for men in Copenhagen. The article analyses the tensions that occurred in the media coverage of the programme as well as in the municipal facilitation and management of the peer-to-peer health care programme defined partly by a democratization of health expertise and by a broader culture characterized by individualized, risk aware health promotion. We will argue that tensions between media logics and logics of care and of risk created a mediatized conception of health and of the peer programme that highlighted health care as an enterprise characterised by cooperative in risk citizens and framed by a promotional media logic.
TidsskriftJournal of Communication in Healthcare
StatusAfsendt - dec. 2018


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