The New Product Development Improvement Motives and Practices of Miles and Snow's Prospectors, Analysers and Defenders

Bjørge Timenes Laugen, Harry Boer, Nuran Acur

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    18 Citationer (Scopus)

    Abstrakt

    Marketing, strategic management and contingency theory suggest that different strategies require different practices. The new product development (NPD) literature, however, hardly addresses the product development practices needed to support different strategies. An analysis of eight prospectors, twenty-seven analysers and seven defenders (Miles and Snow, 1978) suggests that the NPD improvement motives and practices of these three types of strategies are less different than we expected. Our explanation for this finding is that the three strategic types are growing towards each other, forced by changes in competition and enabled by new technologies and management concepts.
    OriginalsprogEngelsk
    TidsskriftCreativity and Innovation Management
    Vol/bind15
    Udgave nummer1
    Sider (fra-til)85-95
    Antal sider11
    ISSN0963-1690
    DOI
    StatusUdgivet - 2006

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