The Practices and Positionings of a Postcolonial Counterpublic: An Analysis of Black Lives Matter in Denmark

Drawing on postcolonial critique to analyze the work and political purpose of activist groups on social media, this article asks the question: How do digital media communications simultaneously reinstate binary oppositions and invite rhizomatic relations? While the concept of counterpublics is helpful when it comes to understanding the voices of opposition in public discourse, it is also necessary to introduce postcolonial critique and geopolitical and historical distinctions in order to grasp the particularities of global digital activism (Brouwer and Paulesc 2017; Blaagaard 2018). This article does exactly that: Illustrating the postcolonial, hybrid, and cosmopolitan qualities of digital activism on social media platforms, the article presents a discursive analysis of Black Lives Matter Denmark (BLM-DK) as they operate on the social media platform Facebook. The group’s posts are dedicated to juridical and political struggles over discrimination and racial violence in Denmark and the United States, thus producing a counterpublic. The posts moreover introduce and connect two very different geopolitical and historical contexts, thus showing social media’s potential for creating rhizomatic relations.