The reinvention of terroir in Danish food place promotion

Szilvia Gyimóthy

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

6 Citationer (Scopus)

Resumé

Place marketers around the world are increasingly drawing on local food and regional specialties to emphasize the unique and authentic character of a given locality. This paper addresses how Danish rural tourism destinations exploit the discourses of the New Nordic Food movement as differentiator for rural areas with little or no culinary heritage. Taking a social constructionist perspective on the terroir concept, it identifies four distinct narrative strategies through which the taste of place is reinvented: accreditation, patrimonization, foraging and culinary inventions. Based on a discourse analysis of the tourism promotional material of two coastal destination in Denmark (The Wadden Sea Region and the island of Funen), it demonstrates how new touristic place identities are reconfigured along cosmopolitan food cultures.
OriginalsprogEngelsk
TidsskriftEuropean Planning Studies
Vol/bind25
Udgave nummer7
Sider (fra-til)1200-1216
Antal sider17
ISSN0965-4313
DOI
StatusUdgivet - 19 jan. 2017

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promotion
food
sense of place
narrative
ideology
marketing
tourism
market
accreditation
Ideologies
assets
Tourism
discourse
trend

Citer dette

Gyimóthy, Szilvia. / The reinvention of terroir in Danish food place promotion. I: European Planning Studies. 2017 ; Bind 25, Nr. 7. s. 1200-1216.
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title = "The reinvention of terroir in Danish food place promotion",
abstract = "This paper conceptualizes place branding narratives that mobilize local food and contemporary gastronomic trends by revisiting the notion of terroir (taste of place) as a strategic marketing asset. In particular, it explores how rural tourism destinations with little or no gastronomic heritage exploit the discourses of NewNordic Food to create a distinct sense of place. An extensive review of the literature identifies two conservationist strategies by which terroir narratives are constructed (accreditation and patrimonialization), neither of which fully captures the particular rhetorical approaches shaping the Nordic terroir. Drawing on empirical illustrations from Danish rural destinations, the paper argues that terroir can be reproduced and invented through manipulative rhetorical approaches and identifies two novel, transformational strategies framing terroir narratives (exoticizing and enterprising). The paper contributes with a conceptual model conceived through a unique combination of place-specific(typicality) themes and market-specific ideologies, which has the explanatory power to distinguish Nordic terroir narratives from earlier articulations of taste of place.",
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The reinvention of terroir in Danish food place promotion. / Gyimóthy, Szilvia.

I: European Planning Studies, Bind 25, Nr. 7, 19.01.2017, s. 1200-1216.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

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AU - Gyimóthy, Szilvia

PY - 2017/1/19

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