The reinvention of terroir in Danish food place promotion

Szilvia Gyimóthy

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    37 Citationer (Scopus)

    Abstract

    Place marketers around the world are increasingly drawing on local food and regional specialties to emphasize the unique and authentic character of a given locality. This paper addresses how Danish rural tourism destinations exploit the discourses of the New Nordic Food movement as differentiator for rural areas with little or no culinary heritage. Taking a social constructionist perspective on the terroir concept, it identifies four distinct narrative strategies through which the taste of place is reinvented: accreditation, patrimonization, foraging and culinary inventions. Based on a discourse analysis of the tourism promotional material of two coastal destination in Denmark (The Wadden Sea Region and the island of Funen), it demonstrates how new touristic place identities are reconfigured along cosmopolitan food cultures.
    OriginalsprogEngelsk
    TidsskriftEuropean Planning Studies
    Vol/bind25
    Udgave nummer7
    Sider (fra-til)1200-1216
    Antal sider17
    ISSN0965-4313
    DOI
    StatusUdgivet - 19 jan. 2017

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