The Unifying Magic of the Unwaved Flag: Do National Identity Primes Reduce Affective Polarization?

It is often suggested that one way to reduce affective polarization is to remind citizens of a common in-group identity – such as the national one – to bridge partisan divides. Yet, to our knowledge, such a causal link has only been found in the United States, and even there, it has not been tested by exposure to the most common national symbol: the flag. Thus, we still do not know if such implicit yet ubiquitous reminders of national identity, rather than those that explicitly invoke national pride, are able to reduce affective polarization. In order to fill this research gap, we conducted a survey experiment in Sweden and Denmark in 2023/2024, two countries where national flags are omnipresent yet often ‘unwaved’. Using two versions of subtle flag treatments, our results show that in Sweden, subjects who were primed with a picture of the national flag showed lower levels of affective polarization measured as social distancing, but not in terms of trait stereotyping or party dislike. This effect was not mediated, however, by the strengthening of explicit national identity attitudes, such as national pride. These results suggest that flags need indeed not be explicitly waved in order to work their unifying magic.