Towards an understanding of business model innovation processes

Yariv Taran, Harry Boer, Peter Lindgren

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Companies today, in some industries more than others, invest more capital and
resources just to stay competitive, develop more diverse solutions, and increasingly
start to think more radically, when considering to innovate their business model.
However, the development and innovation of business models is a complex venture and
has not been widely researched yet.
The objective of this paper is therefore 1) to build a [descriptive] theoretical
understanding, based on Christensen’s (2005) three-step procedure, to business models
and their innovation and, as a result of that, 2) to strengthen researchers’ and
practitioners’ perspectives as to how the process of business model innovation can be
realized. By using various researchers’ perspectives and assumptions, we identify
relevant inconsistencies, which consequently lead us to propose possible supplementary
solutions. We conclude our paper by proposing a generic process to business model
innovation, supported by risk management processes.
TitelIn Proceedings of the International DRUID-DIME Academy Winter Conference, Economics and Management of Innovation, Technology and Organizational Change, 2009.
StatusUdgivet - 2009