Towards Higher Consumers’ Trust in Supply Chain Transparency

Transparency is becoming an important part of business as consumers are starting to ponder over their lifestyle and eventually thinking about the products they buy. With more consumers getting aware of their products every day, a growing demand of transparent supply chain is forming, however transparency is a precondition of trust. The area of concern is consumers’ trust in supply chain transparency. This is framed with literature about existing blockchain and labelling solutions regarding transparency. The method in this research-in-progress is a conceptional convergence of arguments combined with a research idea of supporting consumers’ trust in supply chain transparency through reviews. It is argued that this solution provides higher trust than solutions based on blockchain and/or labelling. The contribution of this research-in- progress is a conceptual outline of a B2C platform illustrating a solution for the research idea.