Towards Universal Design Hotels in Denmark

Based on the research project ‘Accessible Hotel Rooms’ that studies the balance between the experience of supply and demand regarding accessibility features in Danish hotel rooms, this paper demonstrates factors having an influence on universal design hotels in Denmark. The research project was financed by the Danish Transport and Construction Agency.
Different notions in the hotel sector of the current supply and demand for universal design hotel rooms are identified, as well as future demand. Despite supplying accessible rooms, some hotels do not advertise their accessibility features on their website. There exists an attitude in the hotel sector that functions as a barrier for universal design: if there are enough guests, for example business travelers, then why market the hotel on universal design? The paper points out the coherence between the understanding of the users and the view of demand. Another important factor is Corporate Social Responsibility, which can be regarded as a strategy or platform towards universal design hotels.