Transmedia Exhibition: Exploring Production Criteria for a Transmedia Experience in an Exhibition Context

The research was an industrial PhD project partly funded by the Innovation Fund and has been carried out in collaboration with the Danish aqua zoo North Sea Oceanarium in Denmark. The host was Department of Communication & Psychology at Aalborg University, where the project was associated with the research centre Interactive Digital Media (InDiMedia) and Experience Design. This project was further associated with the national research program ‘Our Museum’, which consisted of 13 research projects in collaboration with five Danish universities and eight museums. Part of the research was conducted during the research stay at Royal Melbourne Institute of Technology (RMIT University) in Melbourne and at Griffith Film School (Griffith University) in Brisbane. The area of interest was transmedia experience in an exhibition context, and the general purpose of the thesis was to investigate this domain. As such, the value sought was to generate new theory, methods, and techniques for designing, implementing, and evaluating an involving and educative transmedia experience in an exhibition context, which bridges the pre- and post-experience with the actual visit. This objective was formulated as the following research question.