Using agent-based model to simulate stakeholder balance model of tourism intangible cultural heritage

Intangible cultural heritage, as one of the important cultural resources, is currently one of the most popular points for social scientific researchers. However, the intrinsic relationships between stakeholders related to tourism intangible cultural heritage including government, inheritors, enterprises, experts and tourists is hard to determine through social scientific approaches, especially, when we need to understand dynamic behavior. In this paper, we firstly use Breeze/ADL (Architecture Description Language) to model the intrinsic relationship between the stakeholders referring to tourism intangible cultural heritage. Secondly, we use ABM (Agent-Based Model) to simulate the interactions between stakeholders, in which path coefficient obtained from case studies is considered as an external objective. The results show that the environment revenue and enterprise revenue achieve optimum status when path coefficient and environment benefit are both set as external objectives. The results also imply that the construct stakeholder balance model of tourism intangible cultural heritage is reasonable and effective.