Value branding in emerging economies as a social dimension in the Indian context

S. Ramesh Kumar^*, Svetla T. Marinova

^*Kontaktforfatter

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Research Handbook of Marketing in Emerging Economies
Redaktører	Marin A. Marinov
Antal sider	17
Forlag	Edward Elgar Publishing
Publikationsdato	28 apr. 2017
Sider	146-162
Kapitel	8
ISBN (Trykt)	9781784713164
ISBN (Elektronisk)	9781784713171
DOI	https://doi.org/10.4337/9781784713171.00015
Status	Udgivet - 28 apr. 2017

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