Value in Marketing: Retrospective and Perspective Stance

Publikation: Bog/antologi/afhandling/rapportAntologiForskningpeer review

3 Citationer (Scopus)

Abstract

The book is a collection of articles presenting a retrospective and perspective outlooks of the value in marketing complaining personal, theoretical and combined interpretations of these issues.
OriginalsprogEngelsk
ForlagRoutledge
Antal sider226
DOI
StatusUdgivet - 11 dec. 2019
NavnRoutledge Frontiers in the Development of International Business, Management and Marketiting

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