Value in Marketing: What Is It and Why Does It Matter?

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OriginalsprogEngelsk
TitelValue in Marketing : Retrospective and Perspective Stance
RedaktørerMarin Marinov
Antal sider8
Vol/bind2
UdgivelsesstedNew York
ForlagRoutledge
Publikationsdato11 dec. 2019
Sider1-8
Kapitel1
ISBN (Trykt)978-0-367-20948-3
ISBN (Elektronisk)978-0-429-26433-7
DOI
StatusUdgivet - 11 dec. 2019
NavnRoutledge Frontiers in the Development of International Business, Management and Marketiting
Vol/bind2

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