@inbook{7e787c8597b84913913d377b50f665fc,
title = "Value in Marketing: What Is It and Why Does It Matter?",
keywords = "value, marketing, perception, multidimensionality",
author = "Marinov, {Marin A.} and Svetla Marinova",
year = "2019",
month = dec,
day = "11",
doi = "10.4324/9780429264337-1",
language = "English",
isbn = "9780367209483",
volume = "2",
series = "Routledge Frontiers in the Development of International Business, Management and Marketiting",
publisher = "Routledge",
pages = "1--8",
editor = "Marin Marinov",
booktitle = "Value in Marketing",
address = "United Kingdom",
}