Vision-based methodology for collaborative management of qualitative criteria in design

A Vision-based methodology is proposed as part of the management of qualitative criteria for design in early phases of the product development process for team based organisations. Focusing on abstract values and qualities for the product establishes a shared vision for the product amongst team members. Two anchor points are used for representing these values and qualities, the Value Mission and the Interaction Vision. Qualifying the meaning of these words trough triangulation of methods develops a shared mental model within the team. The composition of keywords within the Vision and Mission establishes a field of tension that summarises the abstract criteria and pinpoints the desired uniqueness of the product. The Interaction Vision allows the team members to design the behaviour of the product without deciding on physical features, thus focusing on the cognitive aspects of the product as a social actor in a context.