Vitafictional Advertising, Fictionality and Celebrity Branding

Stine Slot Grumsen, Louise Brix Jacobsen

Publikation: Bidrag til bog/antologi/rapport/konference proceedingBidrag til bog/antologiForskningpeer review


In a series of commercials from 2006 to 2018, George Clooney endorses
Nespresso by playing a fictionalised vainglorious, spoiled, and egocentric version of himself. This type of celebrity performance appears to be
a widespread phenomenon in contemporary media and culture. In this
chapter we introduce vitafiction as a theoretical framework well suited
for studying how identity is staged in this particular sub-genre of endorsement advertising that we name vitafictional advertising
TitelExploring Fictionality : Conceptions, Test Cases, Discussions
RedaktørerCindie Aaen Maagaard, Daniel Schäbler, Marianne Wolff Lundholt
Antal sider33
ForlagSyddansk Universitetsforlag
Publikationsdatomaj 2020
ISBN (Trykt)978-87-408-3223-5
StatusUdgivet - maj 2020

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