Abstract
In a series of commercials from 2006 to 2018, George Clooney endorses
Nespresso by playing a fictionalised vainglorious, spoiled, and egocentric version of himself. This type of celebrity performance appears to be
a widespread phenomenon in contemporary media and culture. In this
chapter we introduce vitafiction as a theoretical framework well suited
for studying how identity is staged in this particular sub-genre of endorsement advertising that we name vitafictional advertising
Nespresso by playing a fictionalised vainglorious, spoiled, and egocentric version of himself. This type of celebrity performance appears to be
a widespread phenomenon in contemporary media and culture. In this
chapter we introduce vitafiction as a theoretical framework well suited
for studying how identity is staged in this particular sub-genre of endorsement advertising that we name vitafictional advertising
| Originalsprog | Engelsk |
|---|---|
| Titel | Exploring Fictionality : Conceptions, Test Cases, Discussions |
| Redaktører | Cindie Aaen Maagaard, Daniel Schäbler, Marianne Wolff Lundholt |
| Antal sider | 33 |
| Forlag | Syddansk Universitetsforlag |
| Publikationsdato | maj 2020 |
| Sider | 119-152 |
| Kapitel | 6 |
| ISBN (Trykt) | 978-87-408-3223-5 |
| Status | Udgivet - maj 2020 |
