Weaving a strategy for a base-of-the-pyramid market: The case of Grundfos LIFELINK

Poul Houman Andersen*, Lars Esbjerg

*Kontaktforfatter

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OriginalsprogEngelsk
TidsskriftBusiness Strategy and the Environment
Vol/bind29
Udgave nummer8
Sider (fra-til)3687-3701
Antal sider15
ISSN0964-4733
DOI
StatusUdgivet - dec. 2020

Bibliografisk note

Publisher Copyright:
© 2020 The Authors. Business Strategy and The Environment published by ERP Environment and John Wiley & Sons Ltd

Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.

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