When Attitudes Don't Predict Behavior: A Study of Attitude Strength

Anol Bhattacherjee, Clive Carlton Sanford

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Abstrakt

This study introduces the concept of "attitude strength" to explain why some IT users' attitudes are not strongly related to their usage behaviors. We review the attitude strength literature, employ the elaboration likelihood model to theorize personal relevance and related expertise as two salient dimensions of attitude strength in the IT usage context, and postulate a research model to capture the moderating effects of these constructs on the attitude-behavior relationship. The hypothesized effects are empirically tested using a longitudinal survey of document management system usage among staff employees at a Ukrainian municipal government. Results of the study will be presented at the conference.
OriginalsprogEngelsk
TitelProceedings of the Twelfth Americas Conference on Information Systems
Antal sider5
ForlagUniversidad Autónoma Metropolitana
Publikationsdato2006
ISBN (Trykt)9703106218
StatusUdgivet - 2006
BegivenhedTwelfth Americas Conference on Information Systems - Acapulco, Mexico
Varighed: 4 aug. 20036 aug. 2006
Konferencens nummer: 12

Konference

KonferenceTwelfth Americas Conference on Information Systems
Nummer12
LandMexico
ByAcapulco
Periode04/08/200306/08/2006

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