Abstract
This study introduces the concept of "attitude strength" to explain why some IT users' attitudes are not strongly related to their usage behaviors. We review the attitude strength literature, employ the elaboration likelihood model to theorize personal relevance and related expertise as two salient dimensions of attitude strength in the IT usage context, and postulate a research model to capture the moderating effects of these constructs on the attitude-behavior relationship. The hypothesized effects are empirically tested using a longitudinal survey of document management system usage among staff employees at a Ukrainian municipal government. Results of the study will be presented at the conference.
Originalsprog | Engelsk |
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Titel | Proceedings of the Twelfth Americas Conference on Information Systems |
Antal sider | 5 |
Forlag | Universidad Autónoma Metropolitana |
Publikationsdato | 2006 |
ISBN (Trykt) | 9703106218 |
Status | Udgivet - 2006 |
Begivenhed | Twelfth Americas Conference on Information Systems - Acapulco, Mexico Varighed: 4 aug. 2003 → 6 aug. 2006 Konferencens nummer: 12 |
Konference
Konference | Twelfth Americas Conference on Information Systems |
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Nummer | 12 |
Land/Område | Mexico |
By | Acapulco |
Periode | 04/08/2003 → 06/08/2006 |