When short and many is better than long and few: Doing convenience interviews in public places

Lene Tolstrup Sørensen, Hanne Westh Nicolajsen, Thomas Bjørner

Publikation: Bidrag til bog/antologi/rapport/konference proceedingBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelQualitative Methods for Consumer Research : The value of the qualitative approach in theory and practice
RedaktørerThomas Bjørner
UdgivelsesstedCopenhagen
ForlagHans Reitzels Forlag
Publikationsdato2015
Sider161-167
Kapitel9
ISBN (Trykt)978-87-412-5853-9
ISBN (Elektronisk)9788741262321
StatusUdgivet - 2015

Emneord

  • Convenience sampling
  • public places

Citationsformater