Why do People Stop playing On-Line Games?

Frantisek Sudzina, Liana Razmerita

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

Abstract

The recent initial public offering of shares of Zynga, probably the most important on-line game provider, drew interest of potential investors but also of general public to their business model. What the most interested people learned so far is that if Zynga had not changed their accounting practice, they would be in red numbers for several months already. This is most likely caused by people stopping to play their games. This paper provides an estimate of what proportion of people, who played on-line games, already stopped playing them. Additionally, it analyzed the reasons why people stopped playing on-line games. It also compares Facebook and other on-line games.
OriginalsprogEngelsk
TitelOrganizational Science Development: Quality. Innovation. Future.
Antal sider8
UdgivelsesstedPortoroz, Slovenia
ForlagUniversity of Maribor
Publikationsdato2012
Sider1137-1144
ISBN (Trykt)978-961-232-254-0
StatusUdgivet - 2012
Udgivet eksterntJa

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