Why 'Qualitative Methods for Consumer Research'?

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Qualitative Methods for Consumer Research : The value of the qualitative approach in theory and practice
Antal sider	5
Forlag	Hans Reitzels Forlag
Publikationsdato	2015
Sider	11-15
ISBN (Trykt)	978-87-412-5853-9
Status	Udgivet - 2015

Emneord

@inbook{0a0322caf4004988b3b0b6143a4d68d7,

title = "Why 'Qualitative Methods for Consumer Research'?",

keywords = "Qualitative Methods, Consumer research",

author = "Thomas Bj{\o}rner",

year = "2015",

language = "English",

isbn = "978-87-412-5853-9",

pages = "11--15",

booktitle = "Qualitative Methods for Consumer Research",