Description
The 22nd World Business Congress of the International Management Development Association (IMDA) will be held in Taipei, Republic of China (Taiwan), from June 25-29, 2013. The major local organizer will be National Taipei University (College of Business), and partners include Bureau of Foreign Trade, Ministry of Economic Affairs (Taiwan MICE Advancement Program), Ministry of Education, National Science Council, Taipei City Government, New Taipei City Government, Chinese Management Association, Business Management Consultant Association and International Financial Planning Association. Scholarly papers, panel session proposals, and case study presentations are invited and accepted papers will be published in the award winning refereed congress proceedings. The Best papers of the congress will be published in the Journal of Transnational Management or Journal of Euromarketing and outstanding papers will be considered for other journal publications. The congress offers an excellent opportunity to meet international thought leaders and professionals from around the world to exchange information and ideas on a variety of global business topics.| Period | 29 Jun 2013 |
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| Event type | Conference |
| Location | Taipei, Taiwan, Province of ChinaShow on map |
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Consumer ethnocentrism and Country of origin effect: The brand perception of Romanian consumers concerning a Danish beer brand
Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review