Donate Your Data - how to use realtime consumer generated data to map household food purchase

Mikkelsen, B. E. (Lecturer)

Activity: Talks and presentationsTalks and presentations in private or public companies


Assessing dietary intake has traditionally been relying on self-reported and labor intensive methods such as Food Frequency Questionnaires (FFQ), 7 day food records and 24 hour recalls. But the digital age seems to be offering new and alternative methods for capturing food intake data. At the same time there seems to be a new interest among citizens in sharing data with trusted partners. This open up for new opportunities for the nutrition and food intake scientist. The Donate Your Food Data use case study examines how open data sharing of household food shopping data can be used in a food, nutrition and health research infrastructure. It uses of a panel of consumers that gives permission to share their food shopping on a family basis. The study investigates compliance with the GDPR and how rules for written and informed consent in research programs can be complied with. The presentation gives an account of how the participating families technically can donate data from their food related credit or loyalty card transactions. It reports on how it is linked to a web application and underlying branded food composition databases and carbon emission databases. The presentation give an insight in how panellists can get realtime feedback as well as machine generated assessments of family consumption. It concludes by discussing a distribution model for food consumption within families and how aggregated data might be converted to the individual level.
Period15 Oct 2019
Event titleFENS 2019: 13th European Nutrition Conference
Event typeConference
LocationDublin, Ireland
Degree of RecognitionInternational