Activity: Talks and presentations › Talks and presentations in private or public companies
The aim here is to focus on the communication of production practices in the food chain. In this sense, traceability is about visibility, it is about making the production history of food visible to the eyes of the consumers. Traceability allows producers and retailers to establish a more advanced kind of communication with consumers on production practices. This more detailed communication could facilitate an apparently proximity between the urban and the rural.