Description

I organised the guest lecture by Mikael Sørud, Vice President in Global Marketing, Novo Nordisk, Denmark. He talked on “Marketing Strategies in Emerging
Markets: The Case of Diabetes Care and Insulin Business of Novo Nordisk”.
Period16 Apr 2016
Visiting fromNovo Nordisk A/S (Denmark)
Visitor degree Vice President
Degree of RecognitionNational

Keywords

  • Emerging market strategies
  • Novo Nordisk
  • Pharmaceutical