Organisation of Panel 10: Robots and AI in shopping interaction – interactional perspectives on the technological assistance of AI/robotics in physical shopping and sales interaction

Activity: Other


This panel explores the interactional construction of assistance in physical shopping and sales interaction of people using AI-technology or robotic platforms. In recent years, more and more research projects develop interactive shopping technologies with the aim of assisting people in their shopping activities. This technological assistance is provided in physical (and not online) shopping or sales interactions, in which e.g. a human assistant is not available or shoppers are in special need of help due to limited physical, communicative or cognitive resources . Examples are social assistive robots supporting navigation or decision-making, interactive trolleys for the transportation of goods, or AI-scanners. Within Engineering the evaluation of shopping robots focuses mainly on the user’s experiences. These approaches miss to explore the interactional and multimodal construction of technical assistance in situated encounters, that can be provided by interaction analysis. Within ethnomethodology and conversation analysis various studies have investigated interactional management of sales and hopping interaction. A detailed analysis of shopping/sales interaction with assistive technologies, however, is missing. Therefore, this panel aims to understand the sequential and multimodal constructionof assistance in physical technologically supported shopping and sales interaction.
Period24 Feb 2021
Event titleDigitalizing social practices
Event typeConference
LocationOdensen, Denmark
Degree of RecognitionInternational


  • shopping
  • robots
  • AI
  • interaction
  • ethnomethodology
  • conversation analysis
  • multimodality
  • disabilities
  • assistance
  • assistive technologies