By view of tourism as modern day consumption, the purpose of this research is to explore identity constructions in reflections on tourist experiences as conveyed by a group of Danish and a group of English tourists within the best-ager segment. A particular focus is put on processes of negotiation and positioning of self within a tourism setting. This is done in order to explore ascribed meanings of tourism to the individual tourist both as an internal and an external construct.
Emneord: tourism, experience, identity, consumption