Setting ACoS Targets for Sponsored Search Campaigns – An Application to the Amazon Marketplace

  • Orian Mahlow (Lecturer)
  • Reiner, J. (Lecturer)
  • Bernd Skiera (Lecturer)

Activity: Talks and presentationsConference presentations

Period2022
Event titleEMAC Conference 2022
Event typeConference
LocationBudapest, HungaryShow on map
Degree of RecognitionInternational