The Impact of Demographics on Consumer Ethnocentrism and Brand Perception: A CEE country perspective

Bujac, A. (Lecturer)

Activity: Talks and presentationsConference presentations

Period8 Jul 2020
Event titleAcademy of International Business 2020
Event typeConference
Location
Degree of RecognitionInternational

Keywords

  • consumer ethnocentrism, branding, strategy,