Activity: Talks and presentations › Conference presentations
Semantic inconsistency occurs when meanings in different dimensions mismatch (Stroop, 1935) or when a scene contains parts that do not typically co-occur, such as a farm tractor on a football field (Davenport & Potter, 2004). Inconsistency generally leads to slower and less accurate stimulus processing. While semantic consistency is commonly defined as regular co-occurrence, it is not known whether such effects will occur when meanings are more abstract.
For example, national identity involves both concrete and abstract semantic relations. Participants (N = 30) viewed artificial scenes with prominent European politicians presented centrally, with matching or non-matching national/EU flags in the periphery, while having their eye movements recorded. We explored the serial allocation of visual attention, particularly with respect to cases when EU flag is presented with pro- or anti-EU politicians, thus engaging more abstract semantic relationships. We discuss the relationships between overt attention allocation, scene consistency, and semantic structures.
2018 International Meeting of the Psychonomic Society