Fem gode grunde til at tage brand co-creation alvorligt

  • Line Schmeltz
  • Anna Karina Kjeldsen

Press/Media: Press / Media

Description

Interview om bidrag til bogen "Co-creating Brands: Brand Management from A Co-creative Perspective" af Nicholas Ind og Holger J, Schmidt i online-magasinet Bureaubiz

Period1 Apr 2020

Media coverage

1

Media coverage

Keywords

  • Branding
  • Co-creation
  • Brand co-creation
  • corporate branding
  • corporate communication