Strategic/radical innovation management

Press/Media: Press / Media

Description

Organisations need to take the human side of strategic innovation seriously

Strategic and radical innovation requires different management skills, when compared to product and process improvements or to incremental innovation, such as the development of new products.
When looking at established companies – at the risk of being too normative –  we see managers that are experts in incremental innovation, but often lack the experience, expertise, and competencies that are needed to identify new opportunities, for strategic and radical innovation, and to elaborate these into commercial successes.

Period27 Jun 2022

Media coverage

1

Media coverage