• Kroghstræde, 3

    9220 Aalborg Øst


Organization profile

Organisation profile

The focus of study of the Culture and Consumption Research Group is symbolic aspects of consumption, in both everyday consumption and when mundane consumption is replaced by the extraordinary (special occasions, vacations).  A special interest is taken in cross-cultural, local and  global perspectives in this area of study.

The research group adheres to interpretive approaches to the study of culture and consumption and in line with the perspective of Consumer Culture Theory, seeing consumption as social and cultural phenomena rather than psychological and purely economic phenomena.

Research interests are related to all sorts of consumption and how consumption is embedded in social relations and identity creation. A strong focus is on the consumers' perceptions and uses of goods and services, but marketplace communication (advertising and promotion of various types and through various media) across and within markets are studied, too.

The research is interdisciplinary, and approaches the study of consumption from a broad array of mainly qualitative research methodologies.

Recent and ongoing research topics include:

  • who consumers think they are, how they decide on what to buy, what they fear, how they negotiate with them selves and with their partners and children
  • how and why they consume certain types of food, vacations and places, shoppingmalls, fun parks and social media
  • how markets communicate with their target groups

Fingerprint The fingerprint consists of concepts related to the research profile of the unit and associated persons. It is updated automatically, when new content is added.

Tourism Social Sciences
tourism Earth & Environmental Sciences
discourse Social Sciences
phenomenology Social Sciences
food Social Sciences
sense of place Earth & Environmental Sciences
ethnography Social Sciences
work environment Social Sciences

Network Dive into details by clicking on the dots.

Projects 2011 2021

Research Output 2000 2021

Internationalisation and social practice in Danish higher education

Tange, H. (ed.) & Wilken, L. (ed.), 2021, (In preparation)

Research output: Book/ReportBookResearchpeer-review

Teaching practices in a global learning environment

Tange, H., 2020, (In preparation) Routledge.

Research output: Book/ReportBookResearchpeer-review

The Art of Dressing: Body, Gender, and Discourse on Fashion in Soviet Russia in the 1950s and 1960s

Gurova, O., 2020, (Accepted/In press) Fashion Theory: A Reader, 2nd edition. Barnard, M. (ed.). Routledge

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch


Fremtidens Campingplads

Bodil Stilling Blichfeldt (Recipient), 1 May 2013

Prize: Prizes, scholarships, distinctions

Teacher of the Year 2013, The Faculty of Humanities, Aalborg University: Årets Underviser ved det Humanistiske Fakultet

Bodil Stilling Blichfeldt (Recipient), 12 Apr 2013

Prize: Prizes, scholarships, distinctions

Activities 2004 2019

International Journal of Sustainable Fashion (External organisation)

Olga Gurova (Member)
18 Jul 2019

Activity: MembershipsMembership of committees, commissions, boards, councils, associations, organisations, or similar

CHI PLAY 2019 (Event)

Olga Gurova (Peer reviewer)
15 May 2019

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

Credit and debt among young Danes - digital finance in an anthropological perspective

Pernille Hohnen (Lecturer)
25 Apr 2019

Activity: Talks and presentationsGuest lecturers

Press / Media

Question mark over future of Danish foreign student policy

Hanne Tange


1 item of media coverage

Press/Media: Press / Media

Smukfest giver stolthed til byen

Szilvia Gyimóthy


2 items of media coverage

Press/Media: Press / Media