Projects per year
Organisation profile
Organisation profile
The Marketing and Market Processes Research Group at Aalborg University Business School covers a broad range of research topics within marketing and sales management. Following the latest definition of marketing by the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
We conduct research that relates the function that links the consumer, customer, and public to the marketer through information. Information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing and sales as a value-creating process. We seek also to explore the boundaries of marketing and link to fields such as international business, organization and innovation management.
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Collaborations from the last five years
Profiles
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Poul Houman Andersen
- The Faculty of Social Sciences and Humanities
- Aalborg University Business School
- Staff Unit 3
- Marketing and Market Processes Research Group
- Cluster Dynamics
- IMPact Analyses of investments in Knowledge and Technology
- Cluster for Research on Innovation and Development
- [Mission] A Sustainable Danish Energy System
Person: VIP
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Green Transitions in Port of Aalborg
Larsen, M. V. (PI), Roschk, H. (PI), Lundtofte, F. S. (CoPI), Østergaard, C. R. (CoPI), Slepniov, D. (CoPI), Jakobsen, B. K. (Project Coordinator), Holm, J. R. (Project Participant), Hu, Y. (Project Participant), Wang, D. (Project Participant), Nowinska, A. U. (Project Participant) & Rana, M. B. (Project Participant)
30/09/2024 → 31/12/2026
Project: Research
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Reshape Waste: Fra restmateriale til reel værdi
Laursen, L. N. (PI), Kejser, L. F. B. (Project Coordinator), Andersen, P. H. (Project Participant), Bak, B. L. V. (Project Participant), Hansen, A. K. (Project Participant), Lund, F. K. (Project Participant), Sander, N. (Project Participant), Feast, L. E. E. (Project Participant) & Tollestrup, C. (Project Participant)
The Danish Industry Foundation
01/03/2023 → 28/02/2025
Project: Research
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Business-to-business sales lead qualification based on organizational information search in a digital context
Gyorffy-Schäfer, J. (PI), Andersen, P. H. (PI) & Roschk, H. (PI)
01/11/2022 → 01/11/2027
Project: PhD Project
Research output
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How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal
Reiner, J., Wamsler, J., Bornemann, T. & Natter, M., Feb 2025, In: Journal of Marketing Research. 62, 1, p. 154-169 16 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open Access -
Can automated agents help with labor shortages? A meta-analysis of customer responses to automated vs. human service agents
Miederer, S., Roschk, H., Gelbrich, K. & Kerath, A., 2024.Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review
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Connecting the Dots: Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment
Bujac, A., Roschk, H. & Bhatti, W. A., 2024.Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review
Prizes
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Finalist 2023 SERVSIG Best Service Article Award
Roschk, H. (Recipient), Hosseinpour, M. (Recipient) & Breitsohl, J. (Recipient), 2024
Prize: Research, education and innovation prizes
Activities
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Journal of Marketing (Journal)
Roschk, H. (Peer reviewer)
Nov 2024Activity: Editorial work and peer review › Peer review of manuscripts › Research
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Unveiling Consumer Empowerment Process
Akhavannasab, S. (Lecturer)
30 May 2024Activity: Talks and presentations › Conference presentations
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EMAC Conference
Gyorffy-Schäfer, J. (Participant)
28 May 2024Activity: Attending an event › Conference organisation or participation
Press/Media
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Debat: Stop med at forære din service væk
24/01/2025 → 24/01/2025
2 items of Media coverage
Press/Media: Press / Media
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Servicen er guld - men kunderne kender sjældent værdien
10/01/2025
1 item of Media coverage
Press/Media: Press / Media
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Danmarks bedste salgsorganisation har netop skiftet navn
19/04/2024 → 25/04/2024
6 items of Media coverage
Press/Media: Press / Media
Impacts
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2023-11. 'Good Practice Example' ERASMUS+ Award for the IETN project
Turcan, R. V. (Participant), Bujac, A. (Participant), Taran, Y. (Participant) & Jakobsen, B. K. (Participant)
Impact: Public policy impact, Cultural impact, Quality of life impact, Economic impact, Quality of life impact