Projects per year
The Marketing and Market Processes Research Group at Aalborg University Business School covers a broad range of research topics within marketing and sales management. Following the latest definition of marketing by the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
We conduct research that relates the function that links the consumer, customer, and public to the marketer through information. Information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing and sales as a value-creating process. We seek also to explore the boundaries of marketing and link to fields such as international business, organization and innovation management.
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- The Faculty of Social Sciences - Professor
- Aalborg University Business School - Professor
- Marketing, Purchasing and Sales Research Group
- IMPact Analyses of investments in Knowledge and Technology
- Cluster for Research on Innovation and Development
- 8 Active
01/09/2020 → 31/08/2023
Glowik, M., Bhatti, W. A. & Chwialkowska, A.
01/01/2020 → …
Andersen, P. H. & Laursen, L. N., Aug 2021, In: International Journal of Entrepreneurship and Innovation. 22, 3, p. 191-202 12 p.
Research output: Contribution to journal › Journal article › Research › peer-review
The Impact of Demographics on Consumer Ethnocentrism and Brand Perception: A CEE country perspective
Andreea Bujac (Lecturer)8 Jul 2020
Activity: Talks and presentations › Conference presentations