Marketing and Market Processes Research Group

Activities

Activities per year 2010 2022 2023 2024

• 36 Peer review of manuscripts
• 26 Conference organisation or participation
• 15 Organisation or participation in workshops, courses, seminars, exhibitions or similar
• 10 Conference presentations
• 52 More
  • 9 Membership of committees, commissions, boards, councils, associations, organisations, or similar
  • 9 Membership of research networks or expert groups
  • 7 Talks and presentations in private or public companies
  • 7 Visiting another research institution
  • 5 Internal examination
  • 5 External teaching and course activities at other universities
  • 4 External examination
  • 4 Other
  • 1 Employment with any other public or private company including your own company
  • 1 Membership of review committee

Activities per year

Search results

• Unveiling Consumer Empowerment Process

  Akhavannasab, S. (Lecturer)

  30 May 2024

  Activity: Talks and presentations › Conference presentations

• Consumer Empowerment: Definition, challenges, and opportunities in a sustainable market

  Akhavannasab, S. (Lecturer)

  22 Feb 2024

  Activity: Talks and presentations › Conference presentations

• Investigating the Effect of a Retail Platform’s Recommendation of a Seller

  Reiner, J. (Speaker), Rutz, O. (Other) & Skiera, B. (Other)

  2024

  Activity: Talks and presentations › Conference presentations

• Overly Positive Online Ratings – Uncovering Consumer Decision Patterns

  Hettich, D. (Speaker), Reiner, J. (Other) & Kostyra, D. (Other)

  2024

  Activity: Talks and presentations › Conference presentations

• Overly Positive Online Ratings - Uncovering Consumer Decision Patterns

  Hettich, D. (Speaker), Reiner, J. (Other) & Kosytra, D. (Other)

  2024

  Activity: Talks and presentations › Conference presentations

• Does Design Matter? An Empirical Investigation into the Design-Impact of Online Review Systems

  Reiner, J. (Speaker), Hettich, D. (Other) & Kostyra, D. (Other)

  2023

  Activity: Talks and presentations › Conference presentations

• An Analysis of a Retail Platforms’ Recommendation of a Seller

  Reiner, J. (Speaker), Rutz, O. (Other) & Skiera, B. (Other)

  2021

  Activity: Talks and presentations › Conference presentations

• Setting ACoS Targets for Sponsored Search Campaigns on Amazon Marketplace

  Mahlow, O. (Speaker), Reiner, J. (Other) & Skiera, B. (Other)

  2021

  Activity: Talks and presentations › Conference presentations

• The Impact of Demographics on Consumer Ethnocentrism and Brand Perception: A CEE country perspective

  Bujac, A. (Lecturer)

  8 Jul 2020

  Activity: Talks and presentations › Conference presentations

• Building sales ecosystems in higher level education and research

  Burgdorff, K. (Lecturer) & Prem, M. (Speaker)

  6 Jun 2019

  Activity: Talks and presentations › Conference presentations