Marketing and Market Processes Research Group

Activities

Activities per year 2010 2022 2023 2024

• 30 Peer review of manuscripts
• 25 Conference organisation or participation
• 15 Organisation or participation in workshops, courses, seminars, exhibitions or similar
• 9 Membership of research networks or expert groups
• 41 More
  • 7 Conference presentations
  • 7 Talks and presentations in private or public companies
  • 6 Visiting another research institution
  • 5 Internal examination
  • 5 Membership of committees, commissions, boards, councils, associations, organisations, or similar
  • 4 External examination
  • 3 Other
  • 2 External teaching and course activities at other universities
  • 1 Employment with any other public or private company including your own company
  • 1 Membership of review committee

Activities per year

Search results

• Consumer Empowerment: Definition, challenges, and opportunities in a sustainable market

  Sanam Akhavannasab (Lecturer)

  22 Feb 2024

  Activity: Talks and presentations › Conference presentations

• Overly Positive Online Ratings - Uncovering Consumer Decision Patterns

  Dominik Hettich (Lecturer), Jochen Reiner (Lecturer) & Daniel Kosytra (Other)

  2024

  Activity: Talks and presentations › Conference presentations

• Does Design Matter? An Empirical Investigation into the Design-Impact of Online Review Systems

  Jochen Reiner (Lecturer), Dominik Hettich (Other) & Daniel Kostyra (Other)

  2023

  Activity: Talks and presentations › Conference presentations

• Setting ACoS Targets for Sponsored Search Campaigns on Amazon Marketplace

  Orian Mahlow (Speaker), Jochen Reiner (Other) & Bernd Skiera (Other)

  2021

  Activity: Talks and presentations › Conference presentations

• An Analysis of a Retail Platforms’ Recommendation of a Seller

  Jochen Reiner (Speaker), Oliver Rutz (Other) & Bernd Skiera (Other)

  2021

  Activity: Talks and presentations › Conference presentations

• The Impact of Demographics on Consumer Ethnocentrism and Brand Perception: A CEE country perspective

  Andreea Bujac (Lecturer)

  8 Jul 2020

  Activity: Talks and presentations › Conference presentations

• Building sales ecosystems in higher level education and research

  Karina Burgdorff (Lecturer) & Marina Prem (Speaker)

  6 Jun 2019

  Activity: Talks and presentations › Conference presentations