Organisation profile

The Marketing and Market Processes Research Group  at Aalborg University Business School covers a broad range of research topics within marketing and sales management. Following the latest definition of marketing by the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

We conduct research that relates the function that links the consumer, customer, and public to the marketer through information. Information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing and sales as a value-creating process. We seek also to explore the boundaries of marketing and link to fields such as international business, organization and innovation management.