Projects per year
Organisation profile
Organisation profile
MISSION
The Strategic Management Lab (SML) at Aalborg University Business School is dedicated to developing theory and practice in the field of strategic management. The mission of SML is to disseminate the importance of strategy work including strategic analysis, strategy formulation and the implementation of strategy through research and teaching at a high international level.
WHAT WE DO (FOR YOU)
Our objective is to contribute to improving the quality of strategy work in private and public companies. The research lab activities are built on recent research results and include action research, data gathering, documentation of findings from our collaborators, teaching and dissemination as well as actively engaging ourselves in the life and development of the business school. We interact with a broad array of organisations, companies, managers, decision-makers, consultants, students, as well as academics at and outside of Aalborg University.
The term “Lab” is not chosen at random. The SML is both the playground of scientists and a place where research and the dissemination is taken very seriously. Therefore, a “Lab” is a great metaphor for what we do. In the Lab, senior researchers, younger researchers, students, and customers of the business school engage in shared experiments, activities and dialogue in order to create value together.
CURRENT FOCI AND PROJECTS THAT YOU CAN GET INVOLVED IN
· The Strategy Barometer
· Workshops, seminars, courses, podcasts etc. on strategic management.
· Papers, book series etc. on relevant contemporary issues of strategic management.
· Strategy reports for companies, organizations, regions, and countries.
Fingerprint
Collaborations and top research areas from the last five years
Profiles
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GOOCZ: Getting Out of Comfort Zone
Turcan, R. V. (Project Coordinator), Hu, Y. (Project Manager), Brøns Kringelum, L. (Project Participant) & Simonsen, M. K. (Project Participant)
31/12/2024 → 30/05/2027
Project: Other
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GreenFleets
Friis, O. (PI), Brøns Kringelum, L. (PI) & Holmgren, J. (PI)
01/02/2024 → 31/01/2027
Project: Research
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Co2 Vision NeXt
Brøns Kringelum, L. (PI) & Hansen, C. (Project Manager)
30/12/2023 → 27/09/2027
Project: Research
Research output
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Collaboration Report
Sørensen, H. B. & Brøns Kringelum, L., 26 Jan 2026, 39 p.Research output: Book/Report › Report › Communication
File -
Co-Strategizing: Finding pathways to a green transition in local governments
Friis, O., Brix, J. & Koch, C., 20 Apr 2026, p. 1. 17 p.Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review
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Mission Impact as a Pas de Deux between Technology and Society: Introducing the Mission Readiness Level (MiREL) framework
Munk, A. N., Lukassen, N. B., Friis, O. & Brix, J., May 2026, (Accepted/In press).Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review
Open AccessFile
Datasets
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Datasæt Nordjysk Strategibarometer
Holm, C. G. (Creator), Brøns Kringelum, L. (Creator), Friis, O. (Creator) & Holmgren, J. (Creator), VBN, 1 Jan 2022
DOI: 10.5278/5491a038-da8d-4861-b141-adb8c53c7e89
Dataset
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Dataset for "Strategibarometer 2022"
Holm, C. G. (Creator), Brøns Kringelum, L. (Creator), Friis, O. (Creator) & Holmgren, J. (Creator), VBN, 2022
DOI: 10.5278/26e85e6e-a41f-4c13-ad5a-3b492fbf521f
Dataset
Activities
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Rethinking Strategy Implementation
Holm, C. G. (Panel member), Brøns Kringelum, L. (Panel member) & Hansen, J. R. (Panel member)
18 Jun 2026Activity: Talks and presentations › Conference presentations
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Business Model Conference PhD colloquium 2026
Sort, J. C. (Participant) & Brøns Kringelum, L. (Participant)
9 Jun 2026Activity: Attending an event › Conference organisation or participation
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Business Model Conference 2026
Sort, J. C. (Participant), Brøns Kringelum, L. (Participant) & Thomsen, P. (Participant)
9 Jun 2026 → 11 Jun 2026Activity: Attending an event › Conference organisation or participation
Press/Media
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Nye eksperter træder ind i Innovationsfondens fagudvalg
13/04/2026
1 item of Media coverage
Press/Media: Press / Media
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Hvem involverer du, når der skal ske forandringer?
04/12/2025
1 Media contribution
Press/Media: Press / Media
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Debat: Sådan lykkes du med forandringer i det offentlige
20/10/2025
1 Media contribution
Press/Media: Press / Media